Introduce
From the humble beginnings when bread sold only a few simple commodity items, to this glamorous present where variety masters the game; the business has gone from strength to strength. The emphasis is still on bread, but the range of products has grown as Califood, the leading vision in the world of bakery, expanded into other select product ranges. Califood was founded in 2004 and had one vision: To supply the best quality authentic bakery products to the Lebanese and Arab markets Since its inception, Califood has been serving its customers needs with quality and service in several distinct markets. It has proven to be a leading manufacturer and marketer of value-added and nutritious fresh bakery products, including white, whole wheat and whole grain bread, rolls, Kaak, pastry and artisan breads of all kinds. This family owned company follows today the steps of its founder Kazem Ibrahim, a proven autodidact, and selects only the finest products from over the world. Being technically committed to food safety, product quality and legislation, Califood provides its customers with state of the art manufacturing, unparalleled range of marketing materials, unrivaled delivery service as well as consumer knowledge and global market insight.
In a global era marked by competitiveness and speed, Califood have set the standards high and is striving to produce distinctive products. Its mission statement guides its progress towards excellence as it endeavors to bake first-class bread. It considers satisfying the consumer's needs while respecting international norms and standards to be a must. It has its mind set on shifting consumers habits towards eating healthy bakery products; targeting thus all people aging between 5 and 99. Its values reflect the actions it is pursuing such as: baking phenomenal bread; entertaining a long-term relationship with clients; being helpful to customers; creating strong exciting bakeries along with many others. Califood is lead by creativeness.
Whatever the client envisions, it produces. Mind reader or simply a pioneer? No difference whatsoever as Califood's main objective is to establish long term relationships with its customers and lead the baking industry into the new millennium. Its various line of products - Equia and Calipain - follow one simple set of values guided by trust, confidence, transparency, professionalism and respect. Califood believes that working together can be a creative experience. Its working team tries to improve the quality of life by empowering each other to take responsibility and share decisions. It cherishes the working environment as it believes in people and values their contribution. Califood, is one big family. From the baker to the manager, every one brings its competency and skills down to the dough to produce mouthwatering products. |
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Califood Co |
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